What’s your IT Purchasing Personality?
As a small business owner, and also as someone who is looking to make informed purchasing decisions when it comes to IT, how do you go about deciding? Whether you are making the decision yourself, have a CTO, or are working with an IT solutions services provider such as eGuard, there is likely a method and/or deciding factor that leads to your ultimate decision.
In fact, according to a new collaboration study, there are five dynamic personalities that seasoned IT professionals and administrators are likely supporting every day and may not even know it.
The multi-national survey, of more than 1,000 knowledge workers, found that the five distinct personality types – Casual, Meticulous, Practical, Savvy and Progressive – could be linked back to specific industries, sectors and even job types.
High-level results from the study found that:
It’s no surprise that many in IT roles are frequent users of collaboration solutions, the research shows that executives in marketing and sales and finance were also power users of the software, often leveraging collaboration technology to help drive revenue for their businesses;
Employees across industries such as healthcare, finance and insurance tend to be tactically-focused and leverage collaboration solutions as convenient ways to conduct meetings;
Workers in professional services, administrative or Human Resource roles tend to use collaboration technology to manage small internal workgroups in disparate locations;
Most small business owners use collaborative technology to streamline their growing businesses and cut down on travel expenses; and,
All collaborator segments agree that the top three purchase priorities for their solutions are: ease of use, cost-effectiveness and reliability.
With so many tech options, the decision-making process to purchase collaboration solutions can be cumbersome and, often times, stressful. Whether one is searching by key industry segment or by collaboration personality type, these survey results can help IT pros make more strategic decisions about their collaborative software purchases.
